Milano Cortina 2026 Launches #FuoriCasa Digital Campaign for Paris 2024 Olympics

The upcoming Winter Olympics organizing committee has unveiled an innovative digital communication format called #FuoriCasa, designed to build excitement for the 2026 Winter Games by engaging audiences during the Paris 2024 Summer Olympics.

Targeting digital platforms, particularly TikTok, the campaign aims to celebrate the unique Italian spirit and create anticipation for the upcoming Winter Games in Milan and Cortina. The name #FuoriCasa (meaning “Outside Home”) symbolizes the Italian athletes’ journey and passion while competing internationally.

Ludovica Tomasoni, the newly appointed Digital Ambassador for Milano Cortina 2026, will be the face of this digital initiative. She will lead a creative TikTok challenge inviting content creators to showcase the Italian spirit abroad.

The TikTok challenge encourages creators to explore and share experiences of Italian life in Paris, highlighting cultural similarities and differences between Italy and France. Participants will create videos using the #FuoriCasa hashtag and tagging @MilanoCortina2026 by July 20th.

Selected creators will have the opportunity to join the #FuoriCasa team and experience a unique opportunity during the Paris 2024 Olympics. The campaign represents an innovative approach to building international sports community and generating excitement for the upcoming Winter Games.

Through engaging, humorous content, #FuoriCasa will connect sports fans, athletes, and content creators, bridging the gap between the Summer and Winter Olympic experiences while showcasing the vibrant Italian sporting culture.