Milano Cortina 2026’s #FuoriCasa digital campaign celebrates Italian spirit, bridging cultures through innovative TikTok challenge for Paris 2024 and Winter Olympics.
Milano Cortina 2026 Launches #FuoriCasa Digital Campaign for Paris 2024 Olympics
Milano Cortina 2026 is set to captivate audiences with its innovative digital communication format #FuoriCasa, designed to build excitement for the upcoming Winter Olympics while celebrating the Paris 2024 Summer Games. This strategic campaign aims to showcase the unique Italian spirit across international sporting events.
The digital initiative will primarily unfold on social media platforms, with a special focus on TikTok. Ludovica Tomasoni, the newly appointed Digital Ambassador for Milano Cortina 2026, will be the face of the campaign, bringing energy and creativity to the project.
#FuoriCasa translates to “Outside Home,” a clever play on words that symbolizes the Italian team’s competitive spirit during the Paris 2024 Olympics while building anticipation for the 2026 Winter Games in Italy. The campaign will highlight how Italian athletes and fans maintain their distinctive cultural identity while competing and supporting their national teams abroad.
A key highlight of the campaign is an engaging TikTok challenge inviting content creators from Italy and France to showcase cultural similarities and differences. Participants are encouraged to create videos exploring what makes them feel “at home” while living in a different country. The most creative and authentic entries will be selected to join the #FuoriCasa Creator Team and receive a unique experience during the Paris 2024 Olympics.
To participate, creators must post a TikTok video by July 20th using the hashtag #FuoriCasa and tagging @MilanoCortina2026. The challenge aims to create a vibrant, interactive narrative that bridges cultures and builds excitement for the upcoming international sporting events.
By leveraging digital platforms and user-generated content, Milano Cortina 2026 is creating an innovative approach to sports marketing that goes beyond traditional promotional strategies. The #FuoriCasa campaign promises to be a dynamic, engaging journey leading up to the Winter Olympics.