Milano Cortina 2026 launches #FuoriCasa, an innovative digital campaign bridging Paris 2024 and the Italian Winter Olympics through creative TikTok storytelling.
Milano Cortina 2026 is set to revolutionize Olympic digital communication with the launch of #FuoriCasa, an innovative digital format designed to build excitement for the upcoming Paris 2024 Summer Games and pave the way for the 2026 Winter Olympics in Italy.
The groundbreaking campaign aims to celebrate the unique Italian spirit through an engaging and humorous digital narrative that connects the upcoming Olympic events. #FuoriCasa, which translatively means “Outside Home,” represents a creative approach to showcasing Italian passion and pride during international sporting events.
At the heart of this digital initiative is TikTok content creator Ludovica Tomasoni, who has been appointed as the new Digital Ambassador for Milano Cortina 2026. She will play a pivotal role in driving the campaign’s engagement and launching an exciting TikTok challenge.
The TikTok challenge invites content creators from Italy and France to showcase the Italian spirit in Paris. Participants are encouraged to share videos exploring cultural nuances, similarities, and differences between the two countries. The most creative and authentic submissions will be selected to join the #FuoriCasa Creator Team, offering a unique opportunity to experience the Paris 2024 Games.
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To participate, creators must post a video on TikTok by July 20th using the hashtag #FuoriCasa and tagging @MilanoCortina2026. The challenge aims to capture the essence of being Italian while abroad and highlight the anticipation for the upcoming Winter Olympics.
This innovative digital format will span both the Olympic and Paralympic Games in Paris, promising to engage athletes, creators, fans, and sports enthusiasts through dynamic and interactive content.
By bridging the gap between the Summer and Winter Games, #FuoriCasa represents more than just a communication strategy—it’s a celebration of international sporting culture, Italian pride, and the excitement building towards Milano Cortina 2026.