Milano Cortina 2026 is set to revolutionize Olympic communication with the launch of #FuoriCasa, an innovative digital format designed to build excitement for the upcoming Winter Games by leveraging the Paris 2024 Summer Olympics.

The groundbreaking campaign aims to celebrate the unique Italian spirit through an engaging and humorous digital narrative that connects the Paris 2024 and Milano Cortina 2026 Olympic experiences. #FuoriCasa translates to “Outside Home,” symbolizing the Italian passion and unity that transcends geographical boundaries.

At the heart of this digital initiative is Ludovica Tomasoni, the newly appointed Digital Ambassador for Milano Cortina 2026. She will spearhead a TikTok challenge that invites content creators from Italy and France to showcase the essence of Italian culture and lifestyle when living abroad.

The TikTok challenge encourages participants to creatively answer questions like: How does an Italian experience life in Paris? What makes them feel at home? What are the similarities and differences between the two countries hosting consecutive Olympic Games?

Participants must submit their videos by July 20th, using the hashtag #FuoriCasa and tagging @MilanoCortina2026. Selected creators will have the opportunity to join the #FuoriCasa Team and enjoy a unique experience during the Paris 2024 Olympics.

This innovative approach not only builds anticipation for the Winter Games but also creates a dynamic, interactive platform that engages sports fans, creators, and Olympic enthusiasts across digital channels. By focusing on cultural exchange and national pride, Milano Cortina 2026 is transforming Olympic communication into a more personal and immersive experience.

The #FuoriCasa format will be active throughout both the Olympic and Paralympic Games in Paris, promising an exciting lead-up to the 2026 Winter Olympics in Italy.