Milano Cortina 2026 Launches #FuoriCasa Digital Campaign for Paris 2024 Olympics

Milan, Italy is gearing up for the upcoming Paris 2024 Olympic and Paralympic Games with an innovative digital communication format called #FuoriCasa. This exciting campaign aims to build anticipation for the 2026 Winter Olympics while celebrating the unique Italian spirit during the Paris summer games.

The #FuoriCasa concept literally translates to “outside the house,” symbolizing the Italian athletes’ journey and passion while competing internationally. Milano Cortina 2026 Organizing Committee has strategically designed this digital campaign to engage audiences across multiple platforms, with a particular focus on TikTok.

At the heart of the campaign is Ludovica Tomasoni, the newly appointed Digital Ambassador for Milano Cortina 2026. She will be the face of the TikTok challenge, encouraging content creators to showcase the Italian spirit in creative and compelling ways.

The innovative TikTok challenge invites Italian content creators living in Paris and French creators living in Italy to share their unique perspectives. Participants are asked to create videos exploring cultural similarities and differences, capturing what makes them feel “at home” while abroad.

Content creators can participate by posting videos on TikTok using the hashtag #FuoriCasa and tagging @MilanoCortina2026 before July 20th. Selected creators will have the opportunity to join the #FuoriCasa Team and experience a unique opportunity during the Paris 2024 Games.

This digital campaign serves multiple purposes: building excitement for the upcoming Winter Olympics, promoting cultural exchange, and engaging a younger audience through innovative storytelling and social media interaction.

By leveraging the anticipation of the Paris 2024 Games, Milano Cortina 2026 is creating a narrative that connects sports, culture, and digital communication in an unprecedented manner.