Milano Cortina 2026 Launches #FuoriCasa Digital Campaign for Paris 2024 Olympics

Milano Cortina 2026 is set to revolutionize Olympic communication with its innovative digital format #FuoriCasa, designed to build excitement for the upcoming Paris 2024 Olympic and Paralympic Games while simultaneously promoting the future Winter Olympics in Italy.

The groundbreaking campaign aims to celebrate the unique Italian spirit through an engaging and humorous digital narrative that connects the summer and winter sporting events. #FuoriCasa, which translates to “Outside Home,” symbolizes the Italian athletes’ passion and unity when competing internationally.

At the heart of the campaign is TikTok content creator Ludovica Tomasoni, who has been appointed as the new Digital Ambassador for Milano Cortina 2026. She will spearhead a creative TikTok challenge that invites content creators from Italy and France to showcase cultural connections and differences.

The TikTok challenge encourages participants to share their experiences of living in a foreign country, capturing the essence of the Italian spirit beyond geographical boundaries. Creators will produce videos exploring how Italians feel at home in Paris and vice versa, with the most compelling content creators selected to join the #FuoriCasa Team.

To participate, creators must post a video on TikTok by July 20th using the hashtag #FuoriCasa and tagging @MilanoCortina2026. The most authentic, original, and entertaining submissions will win a unique opportunity to engage with Milano Cortina 2026 during the Paris 2024 Games.

This digital initiative represents more than just a communication strategy; it’s a bridge connecting two significant sporting events and celebrating international athletic spirit. By leveraging social media and user-generated content, Milano Cortina 2026 is creating an interactive platform that engages fans, athletes, and cultural enthusiasts alike.

The #FuoriCasa campaign will be active across Milano Cortina 2026’s digital channels throughout the Paris 2024 Olympic and Paralympic Games, promising an exciting lead-up to the 2026 Winter Olympics in Italy.