Milano Cortina 2026 Launches Innovative Digital Campaign #FuoriCasa for Paris 2024 Olympics

Milan, Italy is gearing up for the upcoming Paris 2024 Olympic and Paralympic Games with an exciting new digital communication format called #FuoriCasa. This innovative campaign aims to build anticipation and engagement leading up to the Milano Cortina 2026 Winter Olympics.

The digital campaign will leverage social media platforms, particularly TikTok, to celebrate the unique Italian spirit during the Paris 2024 Games. At the heart of the initiative is Ludovica Tomasoni, the newly appointed Digital Ambassador for Milano Cortina 2026, who will lead the content creation and audience interaction.

#FuoriCasa translates to “Outside Home,” symbolizing the Italian athletes’ journey and national pride while competing abroad. The campaign will feature a playful and engaging narrative that highlights the connections between the Paris 2024 and Milano Cortina 2026 Olympic experiences.

A key component of the campaign is an exciting TikTok Challenge targeting content creators. Participants are invited to showcase the Italian spirit by creating videos that explore cultural nuances, similarities, and differences between Italy and France. Creators will share their experiences of living in Paris or hosting French residents in Italy.

To participate, content creators must post a video on TikTok by July 20th using the hashtag #FuoriCasa and tagging @MilanoCortina2026. Selected creators will have the opportunity to join the #FuoriCasa Team and enjoy a unique experience during the Paris 2024 Games.

This strategic digital campaign not only builds excitement for the upcoming Olympics but also creates a bridge between the summer and winter games, emphasizing the global unity and passion that define the Olympic spirit.

The #FuoriCasa format will be active across Milano Cortina 2026’s digital channels throughout both the Olympic and Paralympic Games in Paris, promising an engaging and interactive experience for fans worldwide.