Milano Cortina 2026 Launches #FuoriCasa Digital Campaign for Paris 2024 Olympics

Milan’s Olympic organizing committee has unveiled an innovative digital communication format called #FuoriCasa, designed to build excitement for the upcoming Paris 2024 Olympic and Paralympic Games while simultaneously promoting the future Milano Cortina 2026 Winter Olympics.

The creative campaign aims to celebrate the unique Italian spirit through an engaging and humorous digital narrative across multiple platforms, with a special focus on TikTok. At the heart of this initiative is Ludovica Tomasoni, the newly appointed Digital Ambassador for Milano Cortina 2026, who will lead the digital storytelling efforts.

The #FuoriCasa concept plays on the dual meaning of being “outside the home” during the Paris Games while anticipating the “home” experience of the upcoming Italian Winter Olympics. This approach connects the international sporting community through a playful and authentic lens.

A key highlight of the campaign is a TikTok challenge inviting content creators from Italy and France to showcase their interpretations of the “Italian Spirit” while living in each other’s countries. Participants are encouraged to create videos exploring cultural similarities, differences, and what makes them feel “at home” abroad.

Content creators can submit their entries by July 20th using the hashtag #FuoriCasa and tagging @MilanoCortina2026. Selected creators will have the opportunity to participate in a unique experience during the Paris 2024 Games.

This innovative approach not only builds anticipation for the upcoming Olympic events but also demonstrates Milano Cortina 2026’s commitment to engaging younger audiences through creative digital storytelling.

The #FuoriCasa campaign will run throughout the Paris 2024 Olympic and Paralympic Games, promising an exciting journey towards the 2026 Winter Olympics in Italy.