Milano Cortina 2026 Launches Innovative Digital Campaign #FuoriCasa for Paris 2024 Olympics

Milan’s Olympic organizing committee is revolutionizing digital engagement with the launch of #FuoriCasa, an innovative communication format designed to build excitement for the upcoming Winter Olympics while celebrating the Paris 2024 Summer Games.

The digital campaign aims to amplify Italian spirit and create a unique connection between the international sporting events. By leveraging a playful and ironic narrative, #FuoriCasa will transform the Paris Olympics into a critical milestone on the Road to Milano Cortina 2026.

At the heart of the campaign is TikTok content creator Ludovica Tomasoni, who has been appointed as the new Digital Ambassador for Milano Cortina 2026. She will spearhead a creative challenge targeting content creators in both Italy and France, inviting them to showcase the essence of Italian spirit while living abroad.

The TikTok challenge encourages participants to explore cultural nuances by answering intriguing questions: How does an Italian experience life in Paris? What makes them feel at home? What similarities and differences exist between the two countries hosting consecutive Olympic Games?

Interested creators must submit their videos by July 20th, using the hashtag #FuoriCasa and tagging @MilanoCortina2026. Selected participants will earn a unique opportunity to engage directly with the Milano Cortina 2026 team during the Paris Olympics.

This strategic digital initiative not only builds anticipation for the Winter Olympics but also celebrates international sporting camaraderie and cultural exchange. By embracing social media’s interactive potential, Milano Cortina 2026 is setting a new standard for Olympic communication and fan engagement.