Milano Cortina 2026 Launches #FuoriCasa Digital Campaign for Paris 2024 Olympics

Milan’s Olympic organizing committee is set to revolutionize digital engagement with the innovative #FuoriCasa communication format, strategically designed to build excitement for the upcoming 2026 Winter Olympics while celebrating the upcoming Paris 2024 Summer Games.

The groundbreaking digital campaign aims to amplify Italian spirit and athletic passion across digital platforms, particularly targeting younger audiences through a dynamic and playful approach. At the heart of this initiative is TikTok, where content creator Ludovica Tomasoni will serve as the Digital Ambassador for Milano Cortina 2026.

The #FuoriCasa concept translates to “Outside Home,” symbolizing Italy’s enthusiastic support for athletes competing internationally while building anticipation for the home games in 2026. This creative strategy will engage athletes, creators, fans, and sports enthusiasts through interactive and entertaining content.

A unique TikTok challenge is a centerpiece of the campaign, inviting content creators from Italy and France to showcase cultural exchange and Olympic spirit. Participants are encouraged to create videos exploring Italian lifestyle in Paris, highlighting similarities and differences between the two nations hosting consecutive Olympic Games.

Content creators can submit their entries by July 20th, using the hashtag #FuoriCasa and tagging @MilanoCortina2026. Selected creators will win an exclusive opportunity to experience the Paris 2024 Olympics with the Milano Cortina 2026 team.

This innovative approach not only promotes the upcoming Winter Olympics but also celebrates international sporting camaraderie, digital creativity, and the unique Italian spirit that transcends geographical boundaries.