Milano Cortina 2026 Launches #FuoriCasa Digital Campaign for Paris 2024 Olympics

Milano Cortina 2026 is set to revolutionize Olympic communication with its innovative #FuoriCasa digital format, designed to build excitement for the upcoming Paris 2024 Olympic and Paralympic Games while simultaneously promoting the upcoming 2026 Winter Olympics in Italy.

The groundbreaking campaign will leverage digital platforms, particularly TikTok, to showcase the unique Italian spirit during the Paris 2024 Games. At the heart of the initiative is Ludovica Tomasoni, the newly appointed Digital Ambassador for Milano Cortina 2026, who will lead the digital storytelling efforts.

The #FuoriCasa concept cleverly plays on the idea of being “outside the home” during the Paris Olympics while looking forward to the 2026 Winter Games “at home” in Italy. This innovative approach aims to engage fans, athletes, and content creators through an interactive and entertaining narrative.

A key highlight of the campaign is the TikTok Challenge, which invites content creators from Italy and France to share their unique perspectives on cultural experiences. Participants are encouraged to create videos exploring how Italians live in Paris and vice versa, highlighting the connections between the two countries that will host consecutive Olympic Games.

Content creators can participate by posting videos on TikTok using the #FuoriCasa hashtag and tagging @MilanoCortina2026 by July 20th. Selected creators will have the opportunity to join the #FuoriCasa Team and experience a unique opportunity during the Paris 2024 Games.

The campaign represents a strategic approach to building anticipation for the Milano Cortina 2026 Winter Olympics, using the Paris 2024 Games as a crucial stepping stone in the “Road to Milano Cortina 2026”. By combining humor, cultural exploration, and digital innovation, #FuoriCasa aims to unite sports fans and showcase the distinctive Italian spirit on a global stage.

Fans and content creators can follow the campaign across Milano Cortina 2026’s digital channels, promising an engaging and interactive lead-up to both the Paris 2024 and Milano Cortina 2026 Olympic Games.