Milano Cortina 2026 Launches #FuoriCasa Digital Campaign for Paris 2024 Olympics

Milano Cortina 2026 is set to captivate audiences with its innovative digital communication format #FuoriCasa, designed to build excitement for the upcoming Winter Olympics while highlighting the journey towards the 2026 Games.

The groundbreaking campaign will leverage digital platforms, particularly TikTok, to showcase the unique Italian spirit during the Paris 2024 Olympic and Paralympic Games. At the heart of this initiative is Ludovica Tomasoni, the newly appointed Digital Ambassador for Milano Cortina 2026, who will lead the digital storytelling efforts.

The #FuoriCasa concept cleverly plays on the idea of being “outside the home” during the Paris Olympics, while simultaneously building anticipation for the home-ground Winter Games in 2026. The campaign aims to create an engaging narrative that connects Italian sports fans and international audiences through a mix of humor, passion, and cultural exchange.

A key highlight of the campaign is an exciting TikTok challenge targeting content creators in Italy and France. Participants are invited to showcase the Italian spirit by exploring cultural similarities and differences between the two countries. Creators will share videos using the #FuoriCasa hashtag and tagging @MilanoCortina2026, with the most creative entries winning a unique experience during the Paris 2024 Games.

The digital format will cover both Olympic and Paralympic events, promising to deliver dynamic and interactive content that celebrates international sports and Italian culture. By leveraging social media platforms, Milano Cortina 2026 is creating an innovative approach to sports communication that engages younger audiences and builds global excitement for the upcoming Winter Olympics.

Participants have until July 20th to submit their creative videos, with selected creators becoming part of the exclusive #FuoriCasa Team and gaining an unprecedented behind-the-scenes experience with Milano Cortina 2026.