WPP and Vercel have announced an expansion of their global strategic partnership. As part of the agreement, WPP teams—and their clients—will adopt Vercel’s AI technologies, including v0 and the AI SDK, to accelerate the development of digital experiences. This collaboration aims to globally scale “vibe coding”—a new programming approach that uses natural language prompts to support code generation—allowing more people to create in the moment of inspiration using text prompts and AI-powered tools.

Unlocking the Power of Vercel’s AI

With Vercel’s AI tools, WPP creatives can now rapidly design, prototype, test, and launch digital experiences. The v0 tool enables the generation of production-ready code from a simple text description—whether it’s a component, a website, or an entire application. This code can be easily customized and integrated into existing projects, empowering even non-technical teams to build high-performing digital experiences and more targeted marketing campaigns.

Teams will also gain access to the AI SDK, an open-source library that provides developers with tools to build AI-based products and agents.

As part of the partnership expansion, WPP will receive early access to new Vercel product releases, a consultative role in shaping Vercel’s technology roadmap, and joint investments in development, integration, and innovation within WPP Open, the company’s AI-powered marketing services platform.

From Prompt to Prototype—Faster Than Ever

“At WPP, we’re committed to equipping our talent with the best tools to unleash their creativity,” said Stephan Pretorius, Chief Technology Officer at WPP. “By adopting Vercel’s AI tools, we’re breaking down silos between functions and enabling our teams to move from prompt to prototype at unprecedented speed. This autonomy allows us to ideate, build, test, and launch breakthrough digital experiences, elevating creativity and delivering better outcomes for our clients.”

“Iterative speed is critical to delivering high-quality digital experiences,” added Malte Ubl, Chief Technology Officer at Vercel. “AI SDK helps WPP engineers rapidly build the next generation of AI agents, while v0 empowers designers to bring their ideas to life in minutes instead of months. This new velocity will dramatically change how WPP’s clients engage with consumers. We’re thrilled to partner with WPP to bring greater agility to one of the world’s most powerful creative engines: its agencies.”